...but I like it! Have a look at the image below, if your eyes weren't drawn to it long before this silly text. That is Sara Paxton, one of the stars of the CW's new show The Beautiful Life. It's a great image, but at the end of the day, bad promotion.
You see, the ad is successful in that I am now acutely aware of The Beautiful Life. Where it fails is that I have no more desire to watch the show than I did before I knew it existed. I'm gonna guess that this isn't an example of the kind of content we can expect from the show. If it was, yeah, I would probably tune in. Shallow? Yes. But honest. I still have a season pass set for The Girls of Stare, even though the Mojo channel no longer exists. Just in case!
She's nice to look at. But I think the logo might be trying to hypnotize us. What's going on with the Es?
That really is a horrible font for the title of the show.